By using the following researched strategies and more, Shoreline Internet Marketing’s consistent SEO efforts will have you enjoying the best possible results and get the maximum revenue from your web site.
Keyword Research
Research, research, and more research-so the keywords on each of your pages are the most appropriate and most beneficial, and are popular enough that they will enjoy regular searches from targeted visitors. This means greater conversion rates and an improved return on your efforts.
Accessibility & Standards
Site accessibility is an integral part of good website design but it should also be considered an important factor in any SEO strategy. Using standards based code for your website, Shoreline Internet Marketing will help to ensure that anybody that wishes to access and view your website will be able to do so. It will also mean that the spiders used by search engines will be able to access and index your pages effectively ensuring that you get the full credit for your site.
Navigation And Intra-Linking
Your navigation menu and internal links will be accessed. Additional links will be added for better search results and any potential problems that might arise from broken links or navigation menu errors will be resolved.
Link Building
Link building is a critical technique to achieve top 10 rankings on the major search engines. The search engines job is to provide the searchers with the most relevant information for the search term used so having a well-balanced on-going link building campaign is another important technique implemented.
Title And Meta Tags
While search engines do not specifically use the meta tags to help assess the value of a page like they once did, meta tags are still critical to good SEO performance. The title and description tags at the top of a page are used in various ways including in the compiling and display of Search Engine Result Pages (SERPs). This is the first thing a potential site visitor will see from your site so this mini listing will be made as effective as any paid advert or PPC ad. Poorly written titles and descriptions can put many readers off viewing your pages so the time and effort you will receive here can have a very positive effect.
Other Formatting Tags and Page Content Optimization
On-page content wil be optimized for search engines, still keeping the visitor in mind. As such, proper page structure is important to your reader as well as to the engines.
The reader really is the most important aspect of your content. If the majority of your visitors are coming from the search engines remember that they arrived using specific keywords. This means that they are searching for equally specific information relating to those keywords – we will make sure you deliver on the promise that you made in your title and description tags.
Updates and On-going Maintenance
By updating your titles, content and your page copy at least once a month Google and some other search engines give your website a better ranking if it is perceived to be current information.
Plus, staying ahead of the trends, by following the major search engines, your site is modified accordingly throughout the month.
Social Media Set-up
Site Monitoring and Traffic Reports
Success of campaign will be monitored with tracking and reporting of all keyword rankings and traffic. You will receive tracking reports, work logs, and additional resources each month.
Pricing
$100 - 400 per month. Please call for more pricing details.
Shoreline Internet Marketing welcomes the opportunity to provide you with the most current, and highest quality, individualized internet marketing available. Contact us today.